REAL FOOD - ANDERSOM
The Andersom logo is based on the graphic elements of the RealFood logo. It contains the same “R” hinting that this is only one of the restaurants from the whole organisation. Repeating the graphic shape of the leaf in the first letter A is linking the logotype even stronger to the whole design house style. The letter “E” was used backwards to hint a change and taking steps back to basic healthy food. My responsibility was to create a strong visual style that was applied in any possible promotional materials. From banners, leaflets and clothing to unique designed interior lights.